I read a great post from Brett Steenbarger on his blog called “The psychology of those who win“.  He studies stock traders and he makes them better traders.  What he noticed when he gave his talks and presentations is when he offered to speak to his attendees at no charge after the meeting, rarely do people call him up and take him up on the offer.  He concludes that those who win are those that reach towards higher grounds and takes advantage of opportunities.

I’ve been invited to speak at a lot of events lately on topics such as “Taking your law firm marketing to the next level” and “How to increase your law office efficiency”.  I’ve been happy to speak at these events and share what I know and learned about marketing and what I’ve contributed.  Like Mr. Steenbarger, I typically tell the attendees that I’ll speak with them at no charge.  Just give me a call. I’ve been asked why I do this because won’t other’s marketing efforts take away from my business? Well, no.

I’ve gotten some calls and emails from each of my events but in comparison to the total number of people attending the events and conferences, it is a very small percentage.  So what’s the lesson?  How do you become successful?

Most people know what to do in terms of marketing and being successful in a law firm – it’s drive and determination and hard work.  It’s that simple.  Those who win or succeed are those that grab hold of opportunities to speak to presenters and actually follow through with marketing.